Marketing Manager

Job Summary

We are looking for a results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, generate leads, and support business growth. The ideal candidate should have strong experience in digital marketing, campaign management, content, social media, and performance analysis.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Plan and manage digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Manage social media channels, content calendars, and online brand presence.
• Coordinate with internal teams and external agencies for marketing campaigns and creative requirements.
• Develop marketing content, promotional materials, email campaigns, and other communications.
• Monitor campaign performance and analyze key metrics such as leads, conversions, engagement, CAC, and ROI.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Manage marketing budgets and ensure effective allocation of resources.
• Support lead-generation and customer-acquisition initiatives.
• Plan and execute events, exhibitions, webinars, partnerships, and other promotional activities where required.
• Maintain consistent brand messaging across all marketing channels.
• Prepare regular marketing performance reports and present insights to management.
• Stay updated on emerging marketing trends, tools, platforms, and best practices.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3–6 years of experience in marketing or a related role.
• Strong knowledge of digital marketing and lead-generation strategies.
• Hands-on experience with Google Ads, Meta Ads, social media platforms, and analytics tools.
• Strong written and verbal communication skills.
• Experience in campaign planning, execution, and performance analysis.
• Good understanding of SEO, SEM, email marketing, content marketing, and social media marketing.
• Strong project-management and organizational skills.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical mindset with the ability to use data to make marketing decisions.

Preferred Skills

• Experience with CRM and marketing automation platforms.
• Knowledge of Google Analytics/GA4, Google Search Console, and reporting tools.
• Experience working with creative agencies, freelancers, or vendors.
• Basic understanding of graphic design and video/content production.
• Experience in B2B/B2C marketing, depending on the company’s business model.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Marketing-qualified leads (MQLs)
• Conversion rates
• Customer acquisition cost (CAC)
• Marketing ROI
• Website traffic and engagement
• Social media growth and engagement
• Campaign performance
• Brand awareness and reach

What We Offer

• Competitive salary and benefits
• Growth and learning opportunities
• Collaborative work environment
• Exposure to diverse marketing campaigns and projects